AI and audience selection in Dynamics 365 Marketing
Frode Stenstrøm and Jørgen Amrud Hagen demoed Copilot for content, segments and channel selection in Dynamics 365 Marketing.
Frode Stenstrøm and Jørgen Amrud Hagen demoed Copilot for content, segments and channel selection in Dynamics 365 Marketing.
The webinar was originally announced as "Copilot for Marketing", but Frode Stenstrøm opened by noting that Microsoft has merged Dynamics Marketing and Customer Insights into one product, "Customer Insights - Journeys and Data". Together with colleague Jørgen Amrud Hagen, he walked through how Copilot can be used in what used to be called Dynamics Marketing.
Jørgen Amrud Hagen demonstrated Copilot-generated content ideas directly inside email templates, based on key points and a chosen tone of voice. Frode Stenstrøm also showed a custom chatbot built in Azure OpenAI Studio, trained on ProsessPilotene's website, that could generate interview questions for a podcast series. Jørgen then demonstrated Query Assist, which turns plain-text queries into segment filters, including one query that did not work as intended.
They closed with channel optimization and customer journeys: the system learns over time which channel and send time gets the best response from each contact, always constrained by the customer's consent. The recording is from 2023 and shows the product as it was then; feature names and the split from Customer Insights have since changed, and AI-generated customer journeys were still in preview at the time.
Gründer og teknologistrateg
Som gründer og teknologistrateg i ProsessPilotene jobber jeg med å hjelpe virksomheter forstå og bruke teknologi som en strategisk kraft for bedre arbeidsprosesser, kundeopplevelser og beslutninger. Rollen kombinerer forretningsutvikling, teknologirådgivning, virksomhetsarkitektur og formidling. Jeg arbeider særlig i skjæringspunktet mellom AI, CRM, digitale plattformer, data, analyse og fremtidens arbeidsliv. En sentral del av rollen er å være brobygger mellom ledelse, fagmiljøer og teknologi. Det handler om å gjøre komplekse teknologiske muligheter forståelige, vurdere hva som faktisk skaper verdi, og bidra til at digitale løsninger blir en naturlig del av hvordan virksomheter jobber. Jeg bruker også rollen til å formidle faktabaserte perspektiver på hvordan AI og teknologi påvirker ledelse, organisasjoner, ansatte og kunder.
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