As many as 6 in 10 customers are frustrated by inconsistent customer experiences across channels, while the same number report having ended a customer relationship in the past year due to a poor customer experience. Use the data to offer your customers what they want, when they want it.

What do you get with Microsoft Dynamics 365 Customer Insights – Data?

Share insights across the organization

Combine customers’ transactional, demographic, and behavioral data into a real-time profile. Gain insights through AI and machine learning. Based on the customer’s purchases, web engagement, in-store activity, and feedback, you receive recommendations about their preferences. Then use Microsoft Power Apps to build customer apps with embedded insights. This ensures that employees can also use these insights during customer interactions to enhance a personalized customer experience—streamlined across all channels.

360-degree customer profile

Go beyond transactional data sources and capture signals using Microsoft technology to understand customer preferences. Measure brand equity and customer engagement by analyzing behavior across different channels and websites to provide a strategic foundation for decision-making. This enables data to be collected and used both to provide a 360-degree view of the customer through a robust, dynamic customer profile and to make predictions and identify customer gaps across data sources and departments within the organization.

Security and privacy

The customer platform is built on Azure, giving you the flexibility to use your own Azure data lake. With stringent privacy measures and robust security systems, you can rest assured that both your own data and your customers’ data meet all security requirements, while you retain full ownership of the data. Take advantage of Microsoft’s research and expertise in AI, data, and development platforms to serve your customers better.