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In briefShow moreShow lessJets Group is a Norwegian technology company that supplies vacuum toilets and complete vacuum systems worldwide, with a focus on innovation, quality, and sustainability.
- Jets Group is a Norwegian technology company that supplies vacuum toilets and complete vacuum systems worldwide, with a focus on innovation, quality, and sustainability.
- In 2024, Jets launched new global business systems, shifting the focus from ERP technology to customer-centric processes with CRM taking the lead.
- CRM is described as a business initiative rather than an IT project, in which strategy, organization, processes, and technology must work together to create value.
- Microsoft Dynamics 365 Sales was selected as the core system and primary tool for sales processes, bringing customer information, order data, and sales processes together in a single solution.
- Using AI in order processing streamlines processes by interpreting requests, suggesting products, and automatically linking the right information, resulting in better control and higher customer satisfaction.
Jets Group is a Norwegian technology company that develops, manufactures and supplies vacuum toilets and complete vacuum systems for both the maritime industry and land-based buildings. With customers worldwide, Jets is known for its innovative solutions, high quality and strong focus on sustainability.
From system focus to customer focus
In 2024, the company launched its new global business systems. The project began as a plan to implement a modern ERP system to streamline and modernize its business processes. However, along the way, it became clear that success was not primarily about technology – but about people and customers.
As a result, Jets shifted its focus from systems to customers, putting CRM in the driver's seat.
CRM – more than just a system
CRM is not just about software. It is not purely an IT project – it is a business initiative that concerns how the organization thinks, works, and grows.
CRM is not an IT project – it is a business initiative. When strategy, organization, processes, and technology work together, you get a CRM system that not only collects data but also creates customer experiences that deliver results.
The true value of CRM emerges when technology, processes, and people work together. Jets Group experienced this too when we agreed to put customer processes at the heart of the solution.
The Microsoft Dynamics 365 Sales CRM platform was chosen as the company's core system and primary tool for sales processes—and laid the foundation for further development of its business processes.
CRM first – smart processes deliver better results
With Dynamics 365 as its platform, Jets Group gained a single, unified solution for customer information, order data, and sales processes, enabling the sales team to work more efficiently, make smarter decisions, and provide customers with a more seamless experience.
Five reasons to start with CRM before ERP
A concrete example of how the processes have been streamlined is the use of AI in order processing: The system interprets requests, suggests products, and automatically links the correct information.
Read more about the project here
Better control and higher customer satisfaction
By putting CRM first, Jets has gained a solution that provides:
The CRM module in Dynamics 365 has become the central work tool for Jets: A solid foundation for continued global growth. “We are seeing tangible benefits and feel that we have gained much better control over our processes,” says Trond Jarnes, Business System Director at Jets Group.
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