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In briefShow moreShow lessJets Group is a Norwegian technology company that supplies vacuum toilets and complete vacuum systems worldwide, with a focus on innovation, quality, and sustainability.
- Jets Group is a Norwegian technology company that supplies vacuum toilets and complete vacuum systems worldwide, with a focus on innovation, quality, and sustainability.
- In 2024, Jets launched new global business systems, shifting the focus from ERP technology to customer-centric processes with CRM taking the lead.
- The customer story describes Dynamics 365 Sales as an important workspace for Jets.
The story
Jets Group is a Norwegian technology company that supplies vacuum toilets and complete vacuum systems worldwide, with a focus on innovation, quality, and sustainability.
What this means for the work
In 2024, Jets launched new global business systems, shifting the focus from ERP technology to customer-centric processes with CRM taking the lead.
CRM is described as a business initiative rather than an IT project, in which strategy, organization, processes, and technology must work together to create value.
The demonstration or announcement describes platform capabilities; it does not show that every organisation will obtain the same result. Forrester reported high CRM adoption but low overall satisfaction in August 2023, a useful counterweight when assessing new features.
A 2022 Forrester analysis linked weak CRM outcomes to unclear strategy, insufficient governance and poor change management. Technology has to be tied to defined processes, roles and outcomes. Training and follow-up after launch are part of the implementation.
A bounded trial is often more informative than a long feature list. Leaders can choose one process, agree what data must be recorded and measure whether the work becomes easier or more accurate. Integration, access control and long-term process ownership should be decided at the same time.
Sources and perspectives
Primary source: Jets Group sparer minst 400 timer i året med AI-støttet ordrebehandling
Forrester: High CRM Adoption But Low Satisfaction (15 August 2023)
Forrester: Poor Change Management Kills CRM Success (3 October 2022)
Forrester: Knowing When To Migrate To An Industry CRM (26 April 2024)
Practical follow-up
The customer story describes Dynamics 365 Sales as an important workspace for Jets. Customer information, orders and sales activities are brought into one solution. Its experience shows why system renewal also needs to address how people work.
Join the discussion
Where in your sales process do you spend the most time on manual follow-up? Share your experience.
