Utarbeidet med KI.
Open rates tell you little. This guide shows you how to measure all the way through to revenue.
Number of meetings, number of sales opportunities, or amount in kroner. If this is decided afterward, the figure that looks best is chosen.
Topics from the campaign should automatically retain the campaign as their source. Without that, you cannot track them further, and everything else in this guide falls apart.
If your sales cycle is three months, the campaign cannot be evaluated after two weeks. Set the period according to your sales cycle.
Sent, opened, clicked, lead, opportunity, won. It’s the last three that matter—the first three explain why.
Campaign cost divided by the number of sales opportunities. This figure can be compared across campaigns and channels, but it is rarely calculated.
Hold back ten percent. If they buy the same amount, the sales were not due to the campaign. Uncomfortable, but it is the only honest measurement.
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