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In briefShow moreShow lessMicrosoft is discontinuing the legacy Outbound functionality in Customer Insights on June 30, 2025.
- Microsoft is discontinuing the legacy Outbound functionality in Customer Insights on June 30, 2025.
- The new consent model in Customer Insights - Journeys is designed to meet the EU’s stricter GDPR requirements in 2024 and 2025.
- The solution supports preference centers and real-time consent tracking for better management of customer choices.
- Starting in February 2024, Google and Yahoo require one-click unsubscribe in commercial emails, which Customer Insights - Journeys fully supports.
- Marketers can build customer journeys based on specific consents and preferences, reducing the risk of GDPR violations and spam filtering.
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On June 30, 2025, Microsoft will discontinue the legacy functionality (Outbound) in Customer Insights.
We can help you with Customer Insights - Journeys!
The new consent model is not just a technical upgrade—it is a direct response to stricter GDPR requirements and new guidelines from email providers.
GDPR: Stricter requirements from the EU
In 2024 and 2025, the EU issued clearer guidance on how consent should be obtained and managed:
The new consent model in Customer Insights - Journeys is designed to meet these requirements, including through preference centers and real-time consent tracking.
One-Click Unsubscribe Requirement
As of February 2024, both Google and Yahoo require all commercial emails to support “one-click unsubscribe”. This means that users must be able to unsubscribe with a single click—without visiting a website. If you fail to comply, you risk having your emails end up in the spam filter.
Customer Insights - Journeys fully supports this in real-time journeys. And the best part? You can configure it so that unsubscribing only applies to the relevant topic—not all communications.
What does this mean for you?
As a marketer, it is important to take a strategic approach to consent—not only to determine whether consent has been given, but also to understand what the customer has actually consented to. This gives you greater control and flexibility, allowing you to create customer journeys based on specific consents and preferences. At the same time, you reduce the risk of GDPR violations and spam filtering issues.
What you need to do:
