We help you map, clean up, and structure your data so you can use it more intelligently. Once you have a clear overview, you will be in a much better position to build targeted and effective customer journeys.

Workshops that provide insightThrough mapping workshops, it becomes clear how customer journeys are currently managed, which opportunities are not being leveraged, and which challenges should be addressed.

Ongoing support and improvementWe work with the team to build and refine customer journeys in Realtime, measure their impact, and make continuous improvements—while developing the team's expertise along the way.

On June 30, 2025, the legacy functionality (Outbound) in Customer Insights will be permanently discontinued. To prevent email campaigns and customer journeys from being interrupted, you need to migrate to the Realtime module now. This will ensure that communication with your customers continues as planned.

Do you have any questions about the phasing out of the old features?

Get in touch – we can help you with the transition

We can help you succeed with your customer journeys

Contact us for a no-obligation chat! Then we'll explore the possibilities together.

Realtime offers more opportunities for automation, reporting, and smarter processes. But all these benefits depend on one thing: your data being structured—and understood—correctly.

The upgrade to Realtime Marketing is, of course, about more than just technology. For users, this is an opportunity to take advantage of far better tools for using data, engaging with customers, and creating automated journeys.

When Microsoft shuts down the old Outbound features in the summer of 2025, it is important to consider not only what is disappearing, but also the new opportunities you will gain access to.

What's new?

The Realtime functionality enables much more personalized and targeted customer communication. It facilitates real-time communication based on customer behavior—not just predefined times.

Segmentation has improved and is now dynamic, and you can use a single shared database for all activities. In addition, consent management has become both more precise and more transparent through so-called "compliance profiles", which strengthens compliance with the GDPR and other data protection requirements.

The user experience is also better, with a simplified workflow and access to continuous product improvements, as Realtime is one of Microsoft’s key focus areas going forward. Read more about the new capabilities in Customer Insights

What does Realtime cover today?

Realtime Marketing covers 90–95% of the features in Outbound. Anything missing is either under development or has alternative solutions within the Microsoft ecosystem.

Greater demands on users

At the same time, this upgrade places greater demands on users of Customer Insights - Journeys:

What is data modeling—and why is it important in Customer Insights - Journeys?

New consent model in Customer Insights - Journeys: What does it mean for you?

Get more value from new functionality!

To take advantage of the opportunities offered by Realtime, you need to understand your organization’s own needs and actual usage.

We know what it takes to succeed—and can help you in several ways:

Tailored training – adapted to your needsThe training takes place directly in your own system, based on how you actually work. The focus is on what is relevant, explained in a practical and easy-to-understand way. Realtime requires an overview of what data is available and how it is connected.