Econa

When Econa was preparing for a comprehensive digital upgrade, it chose ProsessPilotene as its partner for CRM development. We were going to make major changes, which required us to examine how new and existing solutions work together. The technology had to align with our needs, and we had to prepare for further development, says Fagerland.

Long-term process

Business advisor Andreas Fjeld-Nielsen at ProsessPilotene has accompanied Econa throughout its journey and describes a close partnership. At ProsessPilotene, we live by the motto “we win together.” To deliver solutions for tomorrow’s market, we need to be involved in the customer’s long-term objectives. With its forward-thinking approach and high level of involvement, Econa has helped set a new standard for customer-supplier relationships, says Fjeld-Nielsen.

A CRM journey

ProsessPilotene is a full-service provider of CRM solutions specializing in Microsoft Dynamics 365. The goal is to increase customers’ value creation and competitiveness by establishing long-term partnerships that allow their organization, processes, and systems to evolve together at a profitable and manageable pace. We call it the CRM journey, says Fjeld-Nielsen.

Full involvement

In a transformation like this, it is absolutely essential that all employees are involved and have a say. Digitalization should be fun, educational and motivating, he says. That is why we have moved digital projects out of a remote corner of the office and into the business areas. Now, the people who know where the pain points are lead the projects, while I coordinate, provide support and view the projects as a whole. This allows us to move much faster while ensuring ownership, innovation and continuous development of the solutions.

ProsessPilotene's recipe for successful and lasting change involves a strategy with clear goals, mapping out tomorrow's processes, tailored solutions, and a focus on user adoption. It is important for both parties in a partnership to take ownership of these areas. In such processes, many struggle with resistance to change. Econa's approach to fostering ownership of the change throughout the organization has had a significant impact on reducing such resistance, says Fjeld-Nielsen.