Written with AI assistance.
What is a PIM system?
A PIM system collects, structures and maintains product information. PIM stands for Product Information Management.
Product descriptions, attributes and other details can then be used in sales, marketing and digital channels. The aim is to give departments a shared, maintained information base.
DynamicWeb demonstrated this approach in a ProsessPilotene webinar. Before choosing a solution, the organisation should establish who owns product data, where it comes from and which channels will use it.
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