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In briefShow moreShow lessThe webinar explores how professionally designed Power BI reports improve understanding, communication, and brand building within a company.
- The webinar explores how professionally designed Power BI reports improve understanding, communication, and brand building within a company.
- The presentation covers design principles such as context and target audience, layout and balance, emphasis on key elements, and the use of color, text, and typography.
- Design should begin with what the reader needs to understand and do.
The story
The webinar explores how professionally designed Power BI reports improve understanding, communication, and brand building within a company.
What this means for the work
The presentation covers design principles such as context and target audience, layout and balance, emphasis on key elements, and the use of color, text, and typography.
It is recommended to define a clear target audience and purpose for each report, so that the visualizations support specific decisions rather than merely presenting figures.
Independent research places the subject in a wider context than the tool itself. In March 2023, Forrester identified data accessibility, availability and readiness as persistent barriers to turning analytics into decisions. A report or platform therefore has to be assessed together with definitions, ownership and working practices.
Gartner’s April 2024 trends highlighted trust in data as a central challenge for data and analytics leaders. Faster visualisation or more self-service creates value only when users understand where figures come from and when they can be used.
Management should agree on data quality, access, common metric definitions and responsibility for corrections. The effect can be measured as less manual work, shorter time from question to answer, or fewer disputes about the underlying figures.
Sources and perspectives
ProsessPilotene: Report design demonstrated with practical Power BI examples
Forrester: The Key To Insights-Driven Decisions Is Curiosity Velocity (8 March 2023)
Gartner: Top Trends in Data and Analytics for 2024 (25 April 2024)
Further reading
Read the detailed guide
Practical follow-up
Design should begin with what the reader needs to understand and do. Then choose which figures need space and use colours and typography consistently. The webinar demonstrated this approach through specific changes to a standard report.
W3C: Using colour in accessible content
Source recording: ProsessPilotene
Join the discussion
What would you investigate first before using this? Share your questions or experience in the discussion.
W3C advises against conveying information through colour alone. In a report, text, symbols or patterns can help readers distinguish values when colours are difficult to tell apart.
