Marketing and surveys

Your customers are people, and we all want to be remembered and treated as unique individuals. If your market targets end users, it is not enough for head office to have insight if the customer service representative does not have access to it.

By making relevant information available, your in-store employees can give each customer a unique shopping experience by offering relevant products or services. Perhaps they should also be able to offer coupons or log enquiries directly at the “moment of truth”?

Sales support

Do you have a sales organization that needs to handle a large volume of incoming leads? Or perhaps a service department dealing with a high volume of customer inquiries? We have extensive experience developing lead scoring models for large sales organizations, and for busy customer service departments, we recommend automated customer journeys wherever possible.

This allows both the sales and customer service departments to spend their time where it is needed, while the marketing department ensures that customers are well taken care of.

Technology doesn't set limits, so why should you?

Automated customer journeys

By automating customer communications as much as possible, you free up time for important analysis of content and behavior, allowing you to refine your message and further strengthen your brand. Examples of such customer journeys include follow-up after a purchase or communications related to a new member signing up or joining a customer loyalty program.

Technological solutions have now advanced to the point where systems test the timing and channel for you, ensuring that different customers receive their unique message through their preferred channel at the right time. Today's automated customer journeys are not what they were yesterday, and if you want to remain relevant tomorrow, the time has come to think differently.

In short, a good marketing platform can be described as a solution that facilitates relevant customer communication through the right channel at the right time, but it is also about supporting your company's core function. We have extensive experience in bridging the gap between departments, enabling you to identify and close customer gaps across the organization.

This allows insights to be shared across the entire organization for the benefit of both employees and customers.

On our YouTube channel, you can watch all our demonstrations of relevant products and solutions for marketing professionals: YouTube

Information about which products your customers have purchased, services they have used, or interest they have shown in your brand therefore becomes highly relevant.

We have experience with complex data models and can help you structure your data so that you have access to the necessary information about your customers and their needs.

This allows you to use the market's most powerful segmentation engine to hit the mark on your very first attempt.

Customer-centric approach

Recruiting new customers costs far more than selling to existing ones, but how can you maintain those relationships when competing in a challenging market? We have extensive experience in tailoring solutions that put the customer first, with profitability following when customers experience more credible and targeted communication.

Instead of creating a generic self-service solution, we recommend unlocking the value of your data by creating dynamic content tailored to each individual customer. If you have a mobile application, this could, for example, mean offering coupons based on user behavior and ensuring that the content shown first, as well as related content, aligns with the user's overall behavior, transaction history, and demographic customer profile.

Who are the customers?

The first question you need to be able to answer is who you will be communicating with and what message they are interested in.

The real test of data quality comes when you are ready to work with strategic relationship marketing, and without good-quality data, creating good content becomes very difficult. It is therefore important to understand where your customer data comes from and, not least, what these customers are interested in.