How do you notify salespeople of a new sales opportunity?

Required tools

• Power Automate — With access to Dataverse and Teams.
• Clarified threshold — The value or criterion that warrants an alert.

Set up

1. 1.Use opportunity creation as the trigger

   The trigger should be the creation of a sales opportunity in Dataverse. Add a filter for value or segment right away—alerts about everything will be ignored within a week.

2. 2.Decide who should be notified

   Not everyone. Send it to the person who needs to act: the team lead for major deals, or the channel for a specific segment. An alert without a clear recipient is an alert no one feels responsible for.

Make the alert useful

1. 3.Include enough information for the recipient to take action

   Customer, value, expected close date, and a direct link to the record. A notification that requires you to find the case yourself is rarely followed up on.

2. 4.Assess the frequency

   If there are many sales opportunities per hour, the notifications should be grouped into a summary rather than sent one by one. That way, they will still be read.

3. 5.Check whether it works

   After a few weeks: are the alerts prompting action, or have people turned them off? An alert that no one responds to should be changed or removed—not left in place as noise.